by higherlimits » Tue Oct 20, 2009 5:12 pm
22. No other band today has marketed themselves through their merchandise as well as the White Stripes. Why do you think this is?
Jack and Meg like to keep things interesting. Whether it’s a surprise show, $5 t-shirts, records that you can only get by meeting one of the band members – they like to do things a little differently from most bands in their position. The best thing is they do these things, not as a conscious marketing decision, but as a way to keep things exciting for themselves as well as their fans.
[b]22. No other band today has marketed themselves through their merchandise as well as the White Stripes. Why do you think this is?[/b]
Jack and Meg like to keep things interesting. Whether it’s a surprise show, $5 t-shirts, records that you can only get by meeting one of the band members – they like to do things a little differently from most bands in their position. The best thing is they do these things, not as a conscious marketing decision, but as a way to keep things exciting for themselves as well as their fans.